We assist salespeople

Christer B Jansson

We specialize in psychometric testing tailored for sales professionals across various positions and sales roles. All our tests are rooted in academic scientific research and have been recognized by SIOP (Society of Industrial and Organizational Psychology) for their rigor and quality. With extensive experience in both selection and individual/team development, we employ these tests to enhance organizational effectiveness.

Our flagship assessment, the SPQ Gold/FSA test, draws on over 40 years of research to predict an individual’s sales performance level—whether they’ll be a low, average, or top performer. It identifies the key factors driving salesperson activity in prospecting and client development, as well as any potential barriers hindering their success. Widely utilized for both talent development and recruitment, this test provides invaluable insights for optimizing individual and organizational sales performance.

The SSPA (Selling Style Preference Assessment) is another essential tool, originating from a comprehensive study of over 300,000 sales professionals conducted in 2000. This research identified six distinct selling styles that influence sales approaches, seamlessly transitioning from one to another. As one purchasing professor astutely observed during our research presentation, buyers also exhibit corresponding styles, validating our findings. This assessment enables tailored strategies for various sales scenarios, ensuring alignment between sales and buying styles to maximize effectiveness and mitigate potential mismatches.

The CSI (Career Styles Inventory) test is designed for more intricate sales roles, particularly those involving post-sales delivery responsibilities, such as consultancy or project leadership. It’s also highly beneficial for managerial positions. Compared to FSA and SSPA, CSI offers a broader assessment scope, delving into multifaceted aspects of sales and career management.